Charity PR Analysis: Cifas’ “Data To Go”

Analysis of one or more charity, third sector, not for profit or community PR campaigns It is claimed that “public relations practitioners create the most significant connections that a charity, social enterprise or voluntary organisation can have with its supporters” (Theaker, p.441, 2013). While the practice of public relations is extensively used in business (Johnston

Is content creation the future of PR? – 1st

Public relations is the profession that manages reputation, practitioners using a wide variety of tools to achieve the goal of developing and sustaining this positive goodwill from their client’s target audiences. One major metric by which success in this area can be seen is exposure, Theaker going as far as to say that for some,

What is PR, and how has it changed? – 1st

“Journalism is printing what someone else does not want printed: everything else is public relations” (Orwell). Analyse the history and development of PR, what is it and what makes it different from marketing, advertising and journalism. Public Relations can be defined as “Engineering social and political outcomes, persuading both the masses and specific stakeholder groups,

Assess the impact of social media in election campaigns – 1st

Social media has had a significant impact upon the state of modern election campaigns. This essay will explore aspects of this impact, such as where candidates choose to spread their message, how this leads to more stylized personalization tactics in hopes of increased participation and how this can be dangerous when meeting unchecked-misinformation online. The

The powers of Prime Minister and how they can be held to account – 1st

As the leader of the elected Government running the country, the Prime Minister has many prerogative powers to facilitate the role. These vary from the declaration of war, to the calling of a snap election, as seen in the case of Theresa May, who wanted to increase her majority in preparation for Brexit. However, due